VIRTUAL SERVICE CAMPAIGN
SOLUTION + RESULTS
Come Home, Find Hope
From Your House to Ours
Encourage The Potter's House congregants and those seeking a church home during the COVID-19 pandemic to attend virtual services via TDJakes.org/Stream, among other streaming options, as in-person services were either closed and/or limited due to social distancing.
Created diverse, compelling digital ads (60-second videos) across social media and Google Search ads to invite congregants and curious faith-seekers to come "home" (a clever play on The Potter's House) to a safe, virtual church family where they can find hope and purpose during the pandemic.
460 conversions were achieved during one-month campaign.
342K+ impressions, 71K+ reached, 8K+ clicks to landing page, and 1.2% click-through rate achieved on Facebook for Come Home, Find Hope campaign.
1.2M impressions, 495K+ reached, 17K+ clicks to landing page, and 1.4% click-through rate achieved on Facebook for From Your House to Ours campaign.