SOLUTION + RESULTS
Conversations With America: Unpacking the COVID-19 Vaccine
How to effectively address misinformation about the vaccine as COVID-19 strains continued to spread across the nation and provide expert counsel to help keep everyone out of harm’s way.
Leveraged dedicated support from the Ad Council to develop cohesive messaging/talking points across social media, email, SMS, and web, compelling audience to virtually join Bishop T.D. Jakes on YouTube and an expert panel providing answers to their questions concerning the vaccine.
14.16% was the click-through rate for email invitations.
142K+ views were earned on Instagram, among others.