BOOK RELEASE CAMPAIGN
SOLUTION + RESULTS
Don’t Drop the Mic
Promote the book release of Don’t Drop the Mic by New York Times Bestselling Author T.D. Jakes in a new, exciting way during the COVID-19 pandemic.
Partnered with T.D. Jakes Enterprises to help promote a virtual book launch party hosted by T.D. Jakes at his home.
Developed integrated digital marketing strategy across social media, email, web, and SMS highlighting some of the book’s teachings on how to become an effective communicator.
Strategic efforts to drive book sales helped land the book on the New York Times Bestsellers list during spring 2021.
16.53% to 45.76% was the click-through rate range for virtual book launch party emails.