A FRESH START INITIATIVE FOR THE HOMELESS
SOLUTION + RESULTS
Put hope back in sight for the homeless community in the Dallas-Fort Worth area and 10 cities around the world.
Leveraged internal and external stakeholder insights to develop a fresh start initiative providing mental health services, job security, shelters, and hygiene kits for the homeless.
Garnered local, national, and global awareness, from Dallas, TX to India, resulting in donations driven by calls to action via email, web, social media, and SMS.
~25K homeless (hygiene) kits were created at the International Leadership Summit in Charlotte, NC, alongside United MegaCare for global distribution.